What We Do

9 core events

  • THE SCHOOL TOURPresented by

    Tournée le lait Québec en forme

    The Grand défi Pierre Lavoie’s mission is to instill healthy life habits in young people through regular physical activity and good nutrition. Since November 2008, the School Tour team has visited elementary schools all across Québec to motivate children to adopt healthier life habits and take part in the Energy Cube Challenge held in May. This tour, which is in its eleventh edition in 2018-2019, takes place throughout the school year.

    An unforgettable day

    In the morning, to start this special day in a big way, all the students gather in the gymnasium for a dynamic presentation by the School Tour team. During the day, the children have opportunities to do a Zumba, training or yoga activity. Some children do two activities in the Véhicube, a specially outfitted bus parked at the school. They experience the “Eat Better” workshop, an interactive virtual activity to learn more about healthy eating, and the “Move More” workshop, a physical activity on stationary bikes. Other students take part in a classroom workshop, which includes discovering an interactive iPad game also promoting healthy eating.

    VIEW THE TOUR’S SCHEDULE

  • THE ENERGY CUBES CHALLENGE AND THE GRAND PRIZE EVENT

    The Energy Cubes Challenge

    The Energy Cubes Challenge is designed to encourage children and their families to be more active during the month of May. Schools and educational childcare services (SGÉE) try to collect as many energy cubes as possible to increase their chance of winning numerous prizes.

    How to participate:

    • During May, children and school staff must be as physically active as possible to earn the most possible energy cubes for their school.
    • Every 15 minutes of uninterrupted physical activity earns one energy cube. The cubes can be earned at school, at the daycare or at home.
    • When the child or school staff member is active with one or more members of their immediate family, they earn 1 additional cube for each family member who participates.

    To learn more about the challenge or to find inspiring ideas to get moving, visit cubesenergie.com.

    The Grand Prize

    The ultimate recognition awarded to the schools participating in the Energy Cubes Challenge is The Grand Prize. A draw is held to select one elementary school in each administrative region in Québec and its students have the great privilege of joining 4,200 other children to experience a weekend of festivities at the Olympic Stadium in Montréal. Many shows, colorful activities, countless surprises and a memorable day at La Ronde on Sunday await them!

    This two-day event is held in June, the same weekend as The 1,000 KM event.

  • THE 1,000 KM EVENTin collaboration with

    The 1,000 KM event is the “adult” component of the Grand défi Pierre Lavoie. It is a spectacular cycling marathon that brings together 1,000 cyclists who ride in relay behind Pierre Lavoie, who, himself, bikes the entire 70-hour circuit from Saguenay–Lac-Saint-Jean to Montreal.

    The 1,000 KM event is not merely an athletic feat. For Pierre Lavoie, this event is above all a forum to raise awareness in our society of the importance of changing our life habits to ensure our children’s future.

    All of the event’s proceeds are donated to the Grand défi Pierre Lavoie Foundation to support medical research on orphan diseases and to fund projects that promote healthy life habits.

  • The LoopPresented by

    La Boucle is a cycling event for all ambassadors of healthy living who want to expand the reach of the health movement started by Pierre Lavoie. On June 15, 2019, make your way to the starting line in Drummondville and join 5,000 other cyclists in this Grand Défi. Participants ride a 135-km loop closed to traffic and are joined by the riders from The 1,000 KM event.

  • LA COURSEPresented byin collaboration with

    While it’s a running event, it’s also part of the movement for fitness and adopting healthy life habits. The challenge is to run a 270-km relay around the clock from Québec to Montréal. At the finish line, the runners are given a hero’s welcome with a grandiose party to celebrate. Secondary schools, CEGEPs and universities can take part in this unique experience!

  • The Mini Cube Tourin collaboration with

    The goal of The Mini Cube Tour is to stimulate children from the ages of 18 months to 5 years to explore healthy foods and the pleasure of moving. The tour team visits educational childcare services (SGÉE) throughout Québec. The tour ties in with the general aims of the Family Ministry’s reference framework, Gazelle et Potiron, which promotes healthy eating, active play and motor skills development in educational childcare services.

    A healthy dose of fun and discoveries

    The Mini Cube Tour visits approximately 200 SGÉE each year, bringing a unique and memorable event to the children and staff, entirely for free. The Mini Cube Tour and its Garden of Wonders, a specially retrofitted vehicle, move every day to a different SGÉE. Three explorers encourage the children to explore, run, jump, climb and have fun through various activities. The educators are invited to join in and be explorers too.

     A colorful experience

    The mini cube’s visit to a childcare service involves the following activities:

    • An outdoor physical activity circuit, depending on the season, integrated into the childcare service’s setting
    • An exploration activity and hunt for energy cubes inside the Garden of Wonders
    • An “I eat with my senses” workshop during snack-time or mealtime
    • An encounter with our puppets and explorers
    • A thematic movement and action song
    • A surprise gift, encouraging being active, given to each child and childcare centre at the end of the day
    • Lists of activities suitable for the season received by mail after The Mini Cube Tour visit.

    For more information or to apply for your childcare service, click here.

  • La Petite Expéin collaboration with

    The goal of La Petite Expé is to introduce young people from all backgrounds to the pleasure of cross-country skiing and to encourage them to be more active during the winter. The many partnering centres all across Québec provide rental equipment (cross-country skis, boots and poles) and access to their trails at no cost to elementary schools and all children 12 years of age or younger.

  • La Grande marchePresented byin collaboration with

    La Grande Marche is a free event open to everyone. As friends, as family, and with their family doctor, the walkers complete a 5-km loop in the participating cities and towns.

  • FORCE 4 AND THE GRAND RECESSin collaboration with

    Force 4
    Force 4 is a support program for schools that provides equipment and ideas to get young people to move for at least one hour per day. Force 4 ties in with the Ministry of Education’s budgetary measure called “À l’école, on bouge au cube”, which aims to encourage primary school students to be physically active at least 60 minutes per day – the length of time recommended by the World Health Organisation for children.

    The web-TV that gets schools moving!
    Web-TV is the core component of the Force 4 program, with daily broadcasts of playful, inspiring, meaningful episodes to get children moving at school. This web-TV is available at no cost to all schools in the school system. Designed with the constraints and reality of Québec primary school teachers in mind, it is an ideal turnkey tool that facilitates planning activity breaks in the classroom. In addition, with its 350 episodes released to date, there is no doubt that there is something for everyone on the Force 4 platform!

    In addition to the videos available, the series Force 4 At Your School, filmed at schools all across Québec, showcases the best initiatives schools have taken to have their students move 60 minutes per day! In just two seasons, more than 95 schools hosted the Force 4 team and, taking advantage of the visibility offered through this platform, have inspired other teachers and educators to enroll their schools in the movement for healthier life habits!

    The Grand Recess
    A unique, grandiose event, The Grand Recess brings together the schools enrolled in the Force 4 program so their students can experience a day filled with thrills. On an outdoor course that runs for one kilometre, the students must climb, run, jump, hang on or crawl to complete some ten challenges each one as fun as the next. The Grand Recess is held in every region of Québec, for one or more days, with a skilled team providing professional, safe supervision. The goal? Have fun while moving!

Tangible Results

  • Impact in the community

    11 years of engagement, 25 million dollars distributed

    Since it began, the Grand défi Pierre Lavoie has redistributed more than $25 million in the community.

    Grants Awarded by the Grand défi Foundation

    Projects In 11 years
    Orphan disease research $3,605,000 *
    Healthy life habits $2,357,000**
    Other projects $581,000
    Total $6,543,000

    Distribution of funding in the last 11 years
    *$3,375,000: 193 research projects concerning more than 80 orphan hereditary diseases
    $230,000: Regroupement québécois des maladies orphelines

    **$1,445,000: 230 elementary schools for projects promoting a healthy, active lifestyle
    $912,500: 53 organizations in Quebec for projects in relation to our mission


    The impact of the 11th edition of the Grand défi and its foundation

    The Grand défi is a non-stop relay of activities and events with the common goal of a more active Quebec. This year’s busy schedule once again made it possible to raise much-needed funds for the Foundation and the schools of Quebec. These funds will give life to many projects in connection to healthy life habits, as well as support research on orphan hereditary diseases.

    3.4 million dollars distributed during the 11th edition:

    • 428 elementary schools in Quebec will be able to purchase sports equipment or fund a project in relation to our mission
    • 5 organizations will be given financial support to continue their activities
    • 9 master’s and doctoral students will receive a scholarship to fund their research projects
    • 15 researchers will be able to use some of the collected funds for their projects

    Cyclist Sponsors : 18.5 million dollars redistributed

    The cyclists registered in The 1,000 KM and La Boucle helped more than 1,550 elementary schools purchase sports equipment or fund a project in relation to the Grand défi’s mission.

  • Financial Results

    Summary for the year ended on September 30, 2018
    Data extracted from the financial statements audited from Mallette s.e.n.c.r.l.

    Sources of founding ($000)
    Public funding 4,018
    Private funding ― donations and sponsorships 12,349
    Other sources of funding 463
    Total 16,831

    Expenses ($000)
    Administration, management and fundraising costs 1,160
    Donation to Fondation du Grand défi Pierre Lavoie 1,494
    Donations to schools 2,814
    Activities and events 10,374
    Total 15,842

    Additional information is available at the Canada Revenue Agency website.

    Click here to view the Grand défi’s results published by the Canada Revenue Agency.


    Investing in the Grand Défi’s Mission

    With the adoption of healthy life habits as its main priority, the Grand défi works hard to optimize each dollar received from its generous partners, donors and participants. An effective, rigorous management model ensures the sustainability and effectiveness of the existing programs and promotes the creation of new activities that will broaden support for the movement.


    Administrative Spending

    • 92.7 % : investments in the mission
    • 7.3 % : management and administration costs

    Sources of Grand défi Funding

    • 76.1 % : private funds (donations, sponsorships and registration fees)
    • 23.9 % : from the governments of Quebec and Canada